PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
Driven by authentic connection, collaboration, and creation
Take a look below at my professional experiences and work samples!
WORK SAMPLES
It was at Nativo, a native adtech company with a plethora of products, that I discovered my knack for client success and creating lasting professional relationships. I took over a book of business owning campaigns post-sale from client onboarding to campaign wrap. See below for a wrap report of one of my FY24 campaigns which resulted in a renewed annual plan!
Nativo Moments
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Nativo Moments 〰️
At Initiative, I worked on the Postpaid Wireless team as a Communications Designer. This is part of the media planning process that focuses on planning holistically by producing the entirety of a messaging campaign from beginning to end. It was at Initiative where I got media planning experience for a high-demand, enterprise business.
Postpaid Wireless focuses on consumer deals while also promoting and reminding audiences of the T-Mobile brand. We worked closely with other LOBs of T-Mobile to keep the cross-campaign messaging organized, budgets aligned, and media partners accountable for high performance.
Below are two of my biggest clients when I was at Zambezi. Our small but mighty team handled their omni-channel media campaigns year over year.
UKG is an industry leader when it comes to HR solutions. Their campaigns focused on their main purpose: putting people at the center of all that they do.
WOTY Sponsorship with USAToday
Home Page Takeover, GolfWeek
Co-Branded Content
Home Page Takeover, NYT
Sponsored Listening, Spotify
OOH Placement
OOH Placement
Google Fiber aims to provide reliable and fairly-priced internet. Their campaign focus on working from home, connecting to the home, and gaming.
OLV Mobile Phone Ad
OLV Tablet Ad
OLV Ad on Twitch
Native Ad
Dynamic Custom Ad
Michele Marie PR is a boutique, bi-coastal agency specializing in fashion, beauty, and lifestyle. Below are a few of the clients I worked with to secure editorial placements and coordinate influencer posting for specific campaigns.
Here are some photos of the team during community events and at the election party when we found out Lili had been re-elected!
